In redesigning Balboa's website, my goal was to put the chef's beautiful food front and center, complementing those photos with clean, simple, responsive and on-brand design. I also wrote or rewrote nearly all the copy, though some has been modified by the client since the site was handed off. Additionally, I created a standard style and formatting guide for the online store so that the client could make updates self-sufficiently.
I utilized the Webflow CMS to build out both the store and the site's venues page, allowing the client to make easy, code-free updates to the site's content.
Additionally, Balboa has engaged me to create Instagram posts as well as brochures for their catering services. You'll find examples of those below.
Web Design, Graphic Design, Copy