Web Copy, Web Content, Email Writing, Social Media
AKKO, an insurtech startup, originally hired me on a freelance basis to write web content promoting new partnerships as well as recognition by expert reviewers. This ultimately developed into the formalized position of Content & Social Marketing Guru, which expanded my purview to include developing the brand voice, editing web copy, working with third-party vendors on marketing/advertising initiatives, crafting and implementing social media growth strategies, and creating a stream of new content – including competitor analysis, thought leadership pieces, press releases, Play Store and App Store descriptions, and much more.
But let's be honest – the memes and GIFs on social media are the best part. Enjoy some favorites below.