Web Copy, Web Content
Project Overview
Optymyze is a software-as-a-service (SaaS) company that sells sales performance management software to other companies with large sales forces. They brought me on as an editor in their marketing department, tasked with refining B2B marketing and advertising copy for a variety of campaigns. I helped develop the brand voice, ensure consistency (per Chicago Manual of Style) and quality in the company's written materials, and SEO optimize web content. Unfortunately, the company has redesigned its website and changed its content strategy since my departure, so much of the work I did is no longer accessible there.