I commissioned original photography of the venue, then cut out out the iconic clock tower and modified the photo to fit neatly across the prime fold of the trifold brochure, turning half of it black and white to emphasize its historical nature. I also utilized an existing photo from a wedding at The Shambles as well as some off-the-shelf graphic elements to symbolize romance, excitement and the general wedding vibe. I softened the district's very '80s-looking logo by switching its colors to pastel tones.
Additionally, I fully rewrote their existing copy to describe the site and its history in a clear, concise manner, articulating its value as a wedding venue while avoiding too much extraneous detail – giving potential customers just enough information to leave them asking for more.
South Street District